Comments on: Elmwood gives The Week brand toolkit based on its red masthead https://www.designweek.co.uk/issues/7-11-november-2022/elmwood-the-week-brand-toolkit/ Fri, 11 Nov 2022 13:29:40 +0000 hourly 1 By: mike dempsey https://www.designweek.co.uk/issues/7-11-november-2022/elmwood-the-week-brand-toolkit/comment-page-1/#comment-159731 Fri, 11 Nov 2022 13:29:40 +0000 https://www.designweek.co.uk/?p=288535#comment-159731 No mention of the brilliant ‘The Economist’ red campaign, created by Abbott, Mead, and Vickers, with outstanding copywriting by the late, great David Abbott (just one example: “Well-written and red’) ‘The Week’ is a pale imitation of Abbott’s influential work.

]]> By: Davud Jefferis https://www.designweek.co.uk/issues/7-11-november-2022/elmwood-the-week-brand-toolkit/comment-page-1/#comment-159564 Wed, 09 Nov 2022 12:36:17 +0000 https://www.designweek.co.uk/?p=288535#comment-159564 My problem with The Week is its choice of glossy paper and small font sizes. Both make it less than an easy read in our kitchen.

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