https://www.designweek.co.uk/issues/20-november-24-november-2023/nice-and-serious-rebrands-areas-of-outstanding-natural-beauty/ Wed, 22 Nov 2023 11:06:30 +0000 hourly 1 https://www.designweek.co.uk/issues/20-november-24-november-2023/nice-and-serious-rebrands-areas-of-outstanding-natural-beauty/comment-page-1/#comment-186874 Wed, 22 Nov 2023 09:10:43 +0000 https://www.designweek.co.uk/?p=297818#comment-186874 Having just visited an AONB (Arnside and Silverdale) and living just down the road from one that I visit often (Forest of Bowland) and being in the creative industries – seeing this fills me with joy. Good design is often design that already feels familiar and just ‘right’ for its purpose. A ‘nice’ approach to creating a brand vision for a series of ‘serious’-ly beautiful landscapes.

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