Abbey Bamford – Design Week

What will retail and experience design look like in 2024?

Abbey Bamford — Thu, 21 Dec 2023 13:00:26 +0000

In 2024 my hope and expectation is that we will see many smaller, independent retail concepts experiment with sustainable interior design. They will be at the forefront of a new design aesthetic that will be born out of finding ways to limit the impact their shop has on the environment. This new design aesthetic will, in the following years, be assimilated by the big brands and chains.

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What will exhibition design look like in 2024?

Abbey Bamford — Thu, 21 Dec 2023 09:00:23 +0000

Connections, community, creativity, caring and climate sum up my predictions for exhibition design in 2024. But let’s get the dreaded “C” out of the way first. Covid had a catastrophic effect on our ability to interact with culture. To survive, museums and galleries have had to adapt and have emerged as places which bring communities together. Without a doubt culture and the arts will face ever…

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What will hospitality interiors look like in 2024?

Abbey Bamford — Tue, 19 Dec 2023 10:33:10 +0000

In terms of hospitality design predictions we have a hunch that we’ll be seeing more adventurous pattern play and more layered, accessorised design – with more of an emphasis on original and individual ‘artistic’ touches – in contrast to some of the more pared back interiors we’ve seen (but not necessarily quite as maximalist as some of the interiors we’ve seen emerging post Covid).

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What will interactive design look like in 2024?

Abbey Bamford — Tue, 19 Dec 2023 10:04:02 +0000

At the risk of sounding predictable, I believe that in 2024 AI will continue to drive innovation in interaction design. Already there are a myriad of AI tools allowing us to generate sitemaps, wireframes, create personas and user journey mapping, UI designs from prompts, and even code blocks. These tools will become sharper and more useful, and more robustly integrated into mainstream tools such…

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What will packaging design look like in 2024?

Abbey Bamford — Mon, 18 Dec 2023 13:41:47 +0000

In the next year, packaging design will continue to evolve and surpass the limitations imposed by traditional shelf-space categories. With the expansion of the DTC marketplace, consumers now expect packaging that is not only inventive and well-designed but also free from outdated and discriminatory stereotypes. Designers will have the opportunity to create packaging that celebrates diversity and…

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What will product design look like in 2024?

Abbey Bamford — Mon, 18 Dec 2023 10:44:26 +0000

2024 is set to be a year of conscious change, marked by a growing acceleration towards sustainability, a redefinition of technology’s role and a shift in consumer behaviour towards more flexible, empathetic ways of living. Here are the key trends set to shape the year ahead. As the planet-imperative penny drops, is sustainability on the cusp of mass adoption? In 2024…

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Interior Inspirations: Design Week’s favourite interior projects this month

Abbey Bamford — Fri, 15 Dec 2023 12:24:21 +0000

Antwerp-based studio WeWantMore has designed a retail space for Belgian start-up optical dispensary Op ‘t Oog, with a focus on sustainability and testing future materials – in this case, mycelium. WeWantMore collaborated with Blast studio in London to create two “out-of-this-world” columns, which are 3D printed out of recycled paper coffee cups sourced from London streets.

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Koto creates new masterbrand for the Call of Duty franchise

Abbey Bamford — Thu, 14 Dec 2023 16:24:32 +0000

Koto has unveiled the results of its two-year collaboration with video game behemoth Call of Duty, addressing three of the franchise’s key challenges with a new design system including a redrawn wordmark and refined brand assets. The project began with video game developer Activision’s ambition to unify the Call of Duty franchise, which has 23 titles spanning more than two decades.

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DesignStudio revives Trivago’s “unique and charming spirit” with new identity

Abbey Bamford — Thu, 14 Dec 2023 11:20:51 +0000

DesignStudio has refreshed Trivago’s brand identity with “witty and characterful” illustrations and a shorthand logo designed to reflect the positive customer experience. The aim was to create a “more defined and memorable” experience for the hotel comparison website, according to DesignStudio. Its strategy director Chloe Jensen says the studio did this by “clarifying the brand proposition and…

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Design Week’s favourite product, print and packaging stories of 2023

Abbey Bamford — Wed, 13 Dec 2023 12:22:08 +0000

This bio-based bottle solution was the result of a collaboration between Swedish design studio Tomorrow Machine and juice company Eckes Granini that looks to provide a planet-friendly alternative to plastic bottles. The core concept of the project – named GoneShells – is that the lifespan of the packaging matches the lifespan of the contents inside, and so bypasses the conventional recycling…

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