16-20 January 2023 – Design Week

Airtasker collaborates with Studio Koto on brand overhaul

Abbey Bamford — Fri, 20 Jan 2023 16:46:13 +0000

Sydney-based online marketplace Airtasker collaborated with Studio Koto on an extensive rebrand and repositioning, including a bespoke hand-drawn wordmark and refreshed colour palette. The Airtasker website and app allows its users to outsource everyday tasks from business and admin to gardening and cleaning. Studio Koto was chosen as a partner for the rebrand for its strong track record of…

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Designing for our Future Selves

Sophie Tolhurst — Fri, 20 Jan 2023 16:44:13 +0000

Despite Census 2021 results showing that 18.6% of the UK population was aged 65 years or older, “the needs of older audiences are all too often overlooked by companies and designers”, says Josephine Chanter, director of audiences at the Design Museum, ahead of the opening of a new display exploring design to improve later life. Opening at the museum on 24 February, Designing for our Future…

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Interstate rebrands broadcast media agency Aurora

Sophie Tolhurst — Thu, 19 Jan 2023 16:38:17 +0000

Creative agency Interstate has rebranded sport, adventure and lifestyle video production agency Aurora to allow the agency to “confidently present” its body of work. Interstate worked across brand strategy and positioning, and created a new brand identity and visual refresh, a custom-built website and brand implementation for film content. With a philosophy of Life at full tilt the agency has…

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Kildemoes’ new visual identity references Danish design culture

Abbey Bamford — Thu, 19 Jan 2023 14:47:47 +0000

Danish bicycle brand Kildemoes has a new visual identity designed by Scandinavian studio Everland, including three variations of its short-handle logo to reflect its different types of bikes. When Glenn Paul Nygren joined Kildemoes as CEO, one of his first initiatives was rebranding to put more emphasis on Kildemoes’ heritage and make it “relevant to the next generation of consumers”…

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A gin released for Scottish Opera’s 60th anniversary mixes musicology and mixology

Sophie Tolhurst — Wed, 18 Jan 2023 17:07:21 +0000

Glasgow-based studio Tangent has created the branding and packaging for Suonare gin to celebrate Scottish Opera’s 60th anniversary, working with local distiller Biggar Gin, with a project that blends “mixology and musicology”. At the core of the concept was the collaboration between different artforms, explains Tangent designer Katrina High, who came up with the concept. She says that the idea…

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ThoughtMatter designs identity for misshapen food range

Abbey Bamford — Wed, 18 Jan 2023 17:05:16 +0000

ThoughtMatter has named and created the visual identity for US online grocer Misfit Market’s new private-label brand Odds & Ends, aiming to highlight the unique nature of its misshapen products. As well as making high-quality food more affordable and accessible, Misfit Market is also working toward breaking the food waste cycle. Odds & Ends fits into this goal as the range is made up of…

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UX designers see pay cuts as other design sectors grow in 2022

Sophie Tolhurst — Tue, 17 Jan 2023 16:06:41 +0000

A stabilising jobs market is signifying the end of a pandemic recruitment “bubble”, according to new data from global recruitment agency Aquent, based on its design placements made in the UK in the past year. Aquent’s annual salary guide shows that as the job market stabilises, with a slow-down from the “hiring frenzy” of 2021, normal levels of salary growth are being recorded for most sectors.

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Interiors Inspiration: Design Week’s pick of interior spaces

Abbey Bamford — Tue, 17 Jan 2023 11:00:18 +0000

This East London bakery’s interior combines Bauwerk Limewash walls with accents of rich plum running through the café seating and dusky pink across the bar counter. As well as giving the space a lived-in look and feel, the limewash walls will also age well, requiring less maintenance over the years. The bakery’s exposed ceiling and galvanised extraction pipework is offset by the warmth of the…

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What will product design look like in 2023?

Sophie Tolhurst — Mon, 16 Jan 2023 15:59:27 +0000

Rather than predictions about a new aesthetic, what interests us at PriestmanGoode is how design will drive change, leading to improvements in people’s lives and a more optimistic future for the planet. Beyond delivering the physical and tangible, design can lead new conversations and provoke different perspectives to resolve critical challenges. With wider recognition of the need to reduce…

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Typographic Arsenal project seeks to build deeper connection with fans

Sophie Tolhurst — Mon, 16 Jan 2023 15:43:05 +0000

Arsenal Football Club has unveiled new artworks for the exterior of the Emirates Stadium, co-designed by a group of supporters, artists Jeremy Deller and Reuben Dangoor and graphic designer David Rudnick. Rudnick, who created bespoke typefaces for the artworks, is also working on an ongoing typographic project with the club, with the first new custom-made typeface family, Northbank…

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