22-28 August 2022 – Design Week

Aston University and partners design “unique and low cost” rugby wheelchair

Abbey Bamford — Fri, 26 Aug 2022 11:11:55 +0000

Aston University product design experts have designed a “unique and user-friendly” rugby wheelchair for children in South Africa, which aims to be affordable. The year-long project was funded by the British Council with the aim of connecting universities in different countries. Aston University senior lecturer in product, mechanical, and biomedical design and design engineering Dr Timothy…

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Exploring the “critical role” of creativity in offsetting bad news

Ben Tallon — Fri, 26 Aug 2022 10:38:59 +0000

Sometimes seeing the wrong Tweet brings my mood crashing down so hard that I don’t even get as far as posting the artwork I logged on to share. Entire days can be spent achieving the bare minimum in the aftermath of another skirmish with the news and it’s been getting worse. The climate crisis. War. More political deceit. Each time a world problem wipes me out, it takes me a little longer to…

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Tuborg amplifies “cultural icon” across new branding

Abbey Bamford — Thu, 25 Aug 2022 15:56:54 +0000

Danish beer brand Tuborg has a new identity which looks to celebrate the main brand symbol, the Danish clockman. Leeds-based studio Robot Food was appointed following a three-way pitch in 2021. Before now, Tuborg’s branding had not been updated for decades, according to Robot Food creative director Ben Brears. Brears explains that, because Tuborg is a “Danish cultural icon” and Robot Food is…

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Moves and changes – design industry news

Abbey Bamford — Wed, 24 Aug 2022 15:20:35 +0000

Steve Lidbury has joined Imagination as the new executive creative director for the UK and Europe. Lidbury previously worked for Imagination from 2010-2015 and is returning after developing his expertise at Eight Inc. London, where he worked as the executive principal. London-based creative agency The Clearing has appointed former McLaren CMO and Interbrand CEO John Allert as chairman.

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Wonderfruit cultural festival designed to “minimise environmental impact”

Abbey Bamford — Tue, 23 Aug 2022 16:04:00 +0000

London-based studio Ab Rogers Design has created the on-site structures for Wonderfruit, a cultural festival in Thailand. The festival consists of workshops and events that seek to connect people with nature, through art, music and rituals. According to the studio’s creative director Ab Rogers, Wonderfruit’s key philosophy is “to minimise the environmental impact” of the event.

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Universal Design Studio creates ocean-inspired concept space for L’Oréal

Abbey Bamford — Mon, 22 Aug 2022 12:59:15 +0000

Universal Design Studio has designed the “physical iteration” of beauty brand L’Oréal’s Blue Beauty ethos in the form of a retail concept lab. L’Oréal’s Blue Beauty ethos is its belief that “beauty comes from water”, so it should also give back to it, according to L’Oréal. The brand’s aim is to ensure its skincare is sustainably produced and respectful of the ocean. The Biotherm Blue Beauty…

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