Comments on: Škoda’s new identity looks toward a digital and electric future

By: Keith Moody

Keith Moody — Wed, 07 Sep 2022 09:34:03 +0000

Actually the typography seems to be more based on Eurostile… Watching the ‘reveal’ highlights that the ‘wing’ device is relatively recent and so it is surprising that was not tackled head on and the opportunity taken to change that completely.

There is an obvious (possibly too obvious) way that the typographical element “Š” could also have instead been utilised in a more compelling marque. The wordmark – since it too has used a double device – could have been more compelling too and echoed a different marque – oh well…maybe next time.

By: Andrew Ives

Andrew Ives — Mon, 05 Sep 2022 08:00:20 +0000

This is far more well thought out and considered than the revamp of the Aston Martin badge by Peter Saville. Škoda have come such a long way in the last 30+ years thanks to VW ownership. Credit to the in house team for this work.

By: Terry Tibbs

Terry Tibbs — Fri, 02 Sep 2022 15:22:29 +0000

SHOKA.