24-30 October 2022 – Design Week

Atelier100 launches collection of “hyper-local” products from London creatives

Sophie Tolhurst — Fri, 28 Oct 2022 16:18:19 +0000

Six months after the “hyper local” Atelier100 project was launched, the work of thirteen London-based creatives has gone on sale in Atelier100’s Hammersmith store. This follows Ingka Group (the largest Ikea franchisee) and H&M inviting creatives to apply to a programme supporting the design and manufacture of goods created within 100km (62 miles) of London. According to Atelier100…

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“Dyslexia legibility and designer usability”: Daniel Brokstad’s new typeface

Abbey Bamford — Fri, 28 Oct 2022 15:49:33 +0000

Norwegian graphic designer and illustrator Daniel Brokstad has created a new dyslexia-friendly typeface called Inconstant Regular, which aims to “strike a balance between dyslexia legibility and designer usability”. The typeface has launched today as part of Innocean Berlin and Dyslexia Scotland’s There’s Nothing Comic About Dyslexia campaign. The campaign highlights that the divisive font Comic…

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Why accessibility must be considered from the start of a project

Kyle Wheeler — Fri, 28 Oct 2022 15:49:20 +0000

I recently met my newly retired parents for lunchand was handed my Dad’s phone to help him with a technical problem, as working in digital design means I am de facto IT support in the family. This time it was to help buy something on a well-known e-com site. To my horror I looked at the page and everything was broken, text overlapped images, buttons were busting out of bounding boxes…

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Stormbrands overhauls Morrisons’ three own-label ranges

Abbey Bamford — Fri, 28 Oct 2022 07:31:38 +0000

Strombrands has partnered with Morrisons on the strategic repositioning and rebrand of its three own-label ranges in a bid to “rejuvenate” them into “destination brands” that inform “consumers’ lifestyle choices and habits”. The studio received three separate briefs which together led to an overhaul of Morrison’s health and wellness portfolio. The supermarket’s Free From…

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Online retailer Made.com on brink of collapse

Sophie Tolhurst — Thu, 27 Oct 2022 15:56:26 +0000

Online furniture retailer Made.com is close to collapse as it suspends customer orders and terminates its formal sales process (FSP). The company had been in negotiations with a number of interested parties since announcing the FSP on the 23 September with a final deadline for offers set at the end of October. But in a statement released today, Made’s board has concluded that there is “no…

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Plant-based cheese brand seeks to “change consumer behaviour” with new identity

Abbey Bamford — Thu, 27 Oct 2022 11:40:39 +0000

Brand and design consultancy Baggi has rebranded and repositioned plant-based cheese brand Honestly Tasty using cheese cues and an emphasis on flavour with the view of “changing people’s attitude and behaviour” towards the product. Since the market for plant-based food products has grown in recent years, the brand felt it had to “scale up and reach a wider audience”, a goal which its previous…

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Tyme Bank launches digital service for the Philippines’ 51.2 million unbanked citizens

Abbey Bamford — Wed, 26 Oct 2022 13:29:29 +0000

DixonBaxi has collaborated with Tyme Bank to create GoTyme Bank, a new digital service that hopes to “disrupt the Filipino market”. The 2019 Financial Inclusion Survey revealed that 70% of Filipinos (51.2 million people) are unbanked or underserved by existing financial services. GoTyme Bank needed “warm and tactile” branding to help make banking more accessible for them, according to DixonBaxi’…

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Byron Burgers rebrands as it takes on home delivery market

Sophie Tolhurst — Wed, 26 Oct 2022 09:49:23 +0000

Brand design consultancy Taxi Studio has created a flexible rebrand for Byron Burgers to appeal to digital-first home delivery customers while preserving its original premise of restaurants individually tailored to specific neighbourhoods. Taxi Studio was appointed to work across the entire brand expression including positioning, identity, tone of voice; digital touchpoints such as the website…

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How&How creates new “flipped” identity for property platform Flyp

Abbey Bamford — Tue, 25 Oct 2022 15:06:50 +0000

How&How has partnered with Flyp – a platform for buyers, sellers and estate agents – on a new design system to help the company in its bid to turn the housing market on its head. Flyp works by analysing the current and potential value of a house and helping to implement the changes required to achieve that valuation. For example, if renovation is needed to get the best price…

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Is AI a threat or an ally to designers and the industry?

Abbey Bamford — Mon, 24 Oct 2022 12:00:08 +0000

Superunion digital creative director Jessica Tan AI as applied to design is a tool – it’s exciting and new and headline grabbing – but it’s a tool at the end of the day. One day it will be a button in every design software that allows us to easily perform certain operations that are hard to do manually today. For example, visual effects processes like rotoscoping and tracking will become…

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