23-27 January 2023 – Design Week

Mucho designs AR-enhanced annual report for University of California

Abbey Bamford — Fri, 27 Jan 2023 13:37:07 +0000

San Francisco-based design studio Mucho has created an AR annual report for the University of California (UC), combining “the tactility of a printed piece” with digital enhancement. Mucho has worked with UC Investments office designing its annual reports for the past seven years. The report sets out information on the company’s performance but Mucho’s creative director Rob Duncan says “it doesn’…

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Rebecca Wright: “We must generate new career paths for young people”

Rebecca Wright — Fri, 27 Jan 2023 13:27:56 +0000

We are living through extraordinary times. And in an uncertain world of social, economic and environmental turmoil, we’ve never needed creative thinking more. But with creative education under threat at all levels, it’s going to need us all to play a role in ensuring the next generation gets the opportunities to develop as creative thinkers. Creative thinking powers invention…

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How can designers be less reliant on plastic in their practice?

Abbey Bamford — Fri, 27 Jan 2023 10:46:16 +0000

We should always be thinking ‘what are the alternatives?’. It’s easy to jump to conclusions when designing, doing something the way it has always been or because it’s the simplest solution. This is inevitably why we fall back on using plastic; it’s such an incredibly versatile material and it’s not always clear what other options there are. That’s where PlasticFree comes in. Typically…

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NB Studio looks to help Gr8 People find order through chaos

Abbey Bamford — Thu, 26 Jan 2023 14:54:37 +0000

NB Studio has rebranded US tech recruitment software company GR8 People aiming to ditch its old corporate identity for “something living, expressive and altogether more human”. Despite automation being on the rise, GR8 People says recruiters can still be manually handling ten or more different applications at once. GR8 People has set out to tackle this problem by developing an automated…

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“Beauty, longevity, flexibility”: the National Portrait Gallery’s new visual identity

Abbey Bamford — Thu, 26 Jan 2023 12:58:02 +0000

The National Portrait Gallery has launched a new visual identity, designed by Edit Brand Studio, ahead of its reopening in June 2023. Edit Brand Studio won the project via an open public tender process. According to the studio’s managing director Khadija Kapacee, it has also had a long-standing relationship with The National Portrait Gallery, working with the institution to produce “brand and…

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Yves Béhar sets sights on “world-firsts” with new Fusedigital division

Sophie Tolhurst — Wed, 25 Jan 2023 16:04:29 +0000

“It’s been so interesting to me that a lot of our portfolio, people identify as industrial design”, says Fuseproject founder and creative CEO Yves Béhar of his multidisciplinary studio, following the announcement of its new digital division, Fusedigital. “But really, Samsung The Frame”, he says – gesturing to the picture-frame-cum-TV that hovers behind him in the fake Zoom background – “which is…

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DesignStudio sheds light on Eurostar “north star” rebrand

Abbey Bamford — Wed, 25 Jan 2023 08:00:29 +0000

DesignStudio has rebranded Eurostar following its merger with French-Belgian high-speed train operator Thalys, with a new bespoke wordmark, icon and graphic spark device. Following its initial integration in May 2022, Eurostar and Thalys will become a single consumer brand by the end of 2023. The brief for the project detailed that the identity must “respect the heritage of both brands” and help…

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Lack of funding puts The Margate School of arts at risk of closure

Abbey Bamford — Mon, 23 Jan 2023 14:53:06 +0000

Independent postgraduate liberal arts institution The Margate School faces an impending threat of closure after several funding acquisition attempts failed. Though the school was established in 2018 by founder and director Uwe Derkson, he first incorporated it in 2015 as a not-for-profit company, sustained by course fees and private and public investment. Courses offered include a two-year…

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