Comments on: Ragged Edge’s rebrand of training platform Kili seeks to humanise AI https://www.designweek.co.uk/issues/10-july-14-july/ragged-edge-rebrand-kili-ai/ Wed, 12 Jul 2023 09:20:49 +0000 hourly 1 By: Mark Chapman https://www.designweek.co.uk/issues/10-july-14-july/ragged-edge-rebrand-kili-ai/comment-page-1/#comment-176131 Wed, 12 Jul 2023 07:26:15 +0000 https://www.designweek.co.uk/?p=294950#comment-176131 This is one of the smartest brand snapshots I have seen in a while. It looks to have come from a really clear and simple purpose to ‘humanise’ – and it delivers, particularly in the animation of the drop downs in the UI. For me, the character works really well with the ‘artificial, based on expert intelligence’ copy tone. Nice work : )

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