10 July – 14 July 2023 – Design Week

Interior Inspiration: Design Week’s pick of interior projects

Abbey Bamford — Fri, 14 Jul 2023 13:16:25 +0000

Rug manufacturer Jaipur Rugs commissioned Roar to design a 780 sqm warehouse into a showroom space in Dubai’s creative district, Alserkal, taking cues from the history and culture of Jaipur. Known as the Pink City, in reference to the hues of its architecture, Jaipur is where the company was established 45 years ago. Roar founder and creative director Pallavi Dean revealed that a key component…

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Spin reveals “visionary” identity for Design Museum Future Observatory

Sophie Tolhurst — Fri, 14 Jul 2023 09:57:27 +0000

Design studio Spin has overhauled the branding for the Design Museum’s Future Observatory research programme around a graphic double circle icon that represents its visionary status. Launched in 2021, in partnership with the Arts and Humanities Research Council, the programme’s research investigates how design can respond to the challenges of the climate crisis. Spin was approached by…

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This skincare brand for pets looks to human wellness trends

Abbey Bamford — Thu, 13 Jul 2023 15:52:43 +0000

New York-based studio Smakk has designed the identity for new pet skincare brand Floof, taking cues from skincare and wellness lines for people to appeal to the new era of “sophisticated pet parents”. Floof founder Michael Kim approached Smakk for its experience working in the skincare category, according to Smakk founder Katie Klencheski. She says that Kim wanted to shift the conversation…

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Bruichladdich cuts carbon with new whisky bottle design by Thirst

Abbey Bamford — Thu, 13 Jul 2023 12:56:52 +0000

Thirst has revealed its overhaul of whisky brand Bruichladdich’s packaging and brand identity, which is set to reduce its packaging emissions by 65% using new materials and a modified shape. A big part of Bruichladdich’s brand story is its contribution to Islay – the southernmost island of the Inner Hebrides of Scotland, with a population of 3000 – as the product is grown…

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Threads, Twitter, or neither: which social platforms work best for designers?

Abbey Bamford — Wed, 12 Jul 2023 15:42:25 +0000

“At Dragon Rouge we focus mostly on LinkedIn, Instagram and Twitter. LinkedIn is key as many of our clients and peers are on there, so it acts as a strong platform for sharing work and building awareness and reputation. Instagram is great as you can do more with it creatively across the feed, stories and reels, but our audience there is mostly future talent and peers, with some exceptions on the…

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Nickelodeon rebrands for the first time in 14 years

Abbey Bamford — Wed, 12 Jul 2023 12:15:13 +0000

LA-based branding and design agency Roger has collaborated with children’s television channel Nickelodeon on its first rebrand in 14 years, featuring a new version of its signature “Splat” logo that aims to unify its on-air, digital, and social brand identity. Roger has been working with Nickelodeon since its early days as a studio. For this most recent project, Roger worked with Nickelodeon’s…

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Ragged Edge’s rebrand of training platform Kili seeks to humanise AI

Abbey Bamford — Tue, 11 Jul 2023 15:55:18 +0000

Ragged Edge has rebranded AI training platform Kili, designing an animated mascot that seeks to “breath life into complex technical concepts”. Founded in 2018, the platform was built to enable subject experts to collaborate with in-house tech teams to create high quality data training sets, turning human expertise into trusted AI solutions. When Kili first got in touch with Ragged Edge, “AI wasn’…

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Meet the graduates: Brunel University London’s Aphra Hallam

Abbey Bamford — Tue, 11 Jul 2023 14:47:32 +0000

Aphra Hallam is a 22-year-old BA Industrial Design and Technology graduate from Brunel University London. Her final project is called Zera. Design Week: Can you explain your project and motivation for doing it? Aphra Hallam: Although the menopause affects more than 50% of the population at some point in their lives, over 70% of women do not treat its symptoms. This can be attributed to a…

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A.M. Studioworks celebrates the origins of produce for Mayfair restaurant identity

Abbey Bamford — Mon, 10 Jul 2023 16:12:34 +0000

Studioworks has designed the identity for Mayfair restaurant 20 Berkeley, drawing on its relationship with progressive producers, suppliers and growers from around the British Isles. The 20 Berkeley building housed disused offices before being transformed into a restaurant, with interiors by interior architecture and design studio Pirajean Lees. A.M. Studioworks’ research revealed that…

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WMH&I rebrands Inspire to help the education charity open doors

Abbey Bamford — Mon, 10 Jul 2023 14:17:37 +0000

WMH&I has rebranded London-based education charity Inspire, with an open-door logo that seeks to convey its key aim of creating career opportunities for young people. Following a merger with education business partnership 15 Billion – both charities aim to link schools with business and diversify workforces across London – Inspire reached out to WMH&I to devise a new visual identity and strategy.

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