Comments on: Pepsi’s new logo takes influence from its 90s predecessor https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/ Tue, 04 Apr 2023 08:56:40 +0000 hourly 1 By: mike dempsey https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/comment-page-1/#comment-170734 Tue, 04 Apr 2023 08:56:40 +0000 https://www.designweek.co.uk/?p=291959#comment-170734 Bugger the logo (which is crap anyway). The fact is just one or two colas a day could increase the risk of type 2 diabetes by more than 20%. So it’s better not to give Pepsi or any cola companies the oxygen of publicity. Visit Mexico to see how many children have been affected by consuming Coke and Pepsi literally fed from a baby bottle. It is shocking.

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By: James Newcombe https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/comment-page-1/#comment-170680 Mon, 03 Apr 2023 12:45:36 +0000 https://www.designweek.co.uk/?p=291959#comment-170680 That 87-97 graphic is a real beauty.

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By: Ramon Marin https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/comment-page-1/#comment-170432 Thu, 30 Mar 2023 09:06:20 +0000 https://www.designweek.co.uk/?p=291959#comment-170432 Great improvement, the previous one was awful. Interestingly they went back to the 90’s version, like many other brands. Nothing wrong with that, but poses the question, have we run out of ideas? Was the 90’s a more regimented and lasting approach to design solutions?

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By: derek johnston https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/comment-page-1/#comment-170373 Wed, 29 Mar 2023 12:12:25 +0000 https://www.designweek.co.uk/?p=291959#comment-170373 Great Job. No question

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