Comments on: Aston Villa FC rebrands to reach next-generation football fans https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/ Thu, 16 Mar 2023 08:36:28 +0000 hourly 1 By: mike dempsey https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/comment-page-1/#comment-169663 Thu, 16 Mar 2023 08:36:28 +0000 https://www.designweek.co.uk/?p=291489#comment-169663 Why are graphics for the world of football, and sports generally, so dull and predictable, as with this ‘rebrand’?

]]> By: Nico B https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/comment-page-1/#comment-169605 Wed, 15 Mar 2023 04:12:09 +0000 https://www.designweek.co.uk/?p=291489#comment-169605 This new redesign is fine, but I think the other finalist was far better. It kept a similar shape and modernized it while keeping the same structure

]]> By: Jill Hincks https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/comment-page-1/#comment-169559 Tue, 14 Mar 2023 08:57:41 +0000 https://www.designweek.co.uk/?p=291489#comment-169559 Looks too close to Chelsea FC. I would have gone for a full lions face more intimidating.

]]> By: Derek Johnston https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/comment-page-1/#comment-169554 Tue, 14 Mar 2023 08:21:31 +0000 https://www.designweek.co.uk/?p=291489#comment-169554 Nice work. But it’s not a REBRAND!!

Rebranding is name and organisational change, not a ‘revitalisation. Get the terminology right DW.

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