Sorry but “fear of change” sounds like both an insult and a deflection.

A (civilised) counter is:
That is “change for change’s sake”…

…followed by:
“if it ain’t broke don’t fix it”.

I have seen corporate logos evolve – with subtle changes.
But they don’t have to throw out what makes a logo both recognisable and sophisticated.
(To be clear. I have never seen a Minimalist logo that looks “sophisticated”.)

“Think of the new logo as a setting sun, which we can’t see, illuminating the gable end of the house and the tree. ”

How do you see any of that ? It’s all flat.
And what “tree” ?

The previous logo had some craft, some depth, some effort.

Why do designers insist on foisting minimalism on us?
Apart from being ugly – minimalism conveys lack of respect for customers, and cheapness….
….while usually costing more !

“lack of capital n”.

Why do Corporates (sorry corporates) do that ?
(currys, bp amongst others.)

They look puerile.
As if the company has been taken over by a bunch of teenagers – trying to look cool.

Surely the company wants to stand out ?
There is a reason why UK road-signs are amongst the most readable in the world.
The font helps (not as narrow as French) – but mostly because of the first Capital letter – followed by the profile.

Beat me to it.

And the “house” is flat.
Another reason why this design sucks.

Nationwide is a company and it’s primary objective to to grow, evolve and serve.

I have banked with nationwide for seven years and never once had an issue with them so service is one of the best in the UK.

Personally I WELCOME the re brand, it shows a company wanting to evolve, take changes and yes if you want success in anything you HAVE to take chances.

FEAR OF CHANGE.
Most suffer from this in a changing world, it leaves one stagnant.

I say go for it nationwide. Evolve, change, express, take chances and serve.

The sun is only yellow if you’re a six year old child…