Comments on: Landor & Fitch rebrands Eurotunnel Le Shuttle

By: DC

DC — Tue, 16 May 2023 11:32:56 +0000

Absolutely dreadful.

By: DMJ

DMJ — Mon, 15 May 2023 12:07:21 +0000

Cannot say that the logo work does much for me, one way or the other.
But the Tunnel services are fine: I’ve used both Shuttle and Eurostar since they opened in the mid-1990s.

By: CG

CG — Sun, 14 May 2023 14:39:37 +0000

Looks like the results from a one day brief for an A Level Design Class.

By: Dredd

Dredd — Sat, 13 May 2023 12:01:45 +0000

How far things have come. I remember listening to ‘Yes Minister’ on the BBC where they talked about which language should come first on the signs on the Shuttle – French or English. Now it’s been renamed as a French product.
Not so keen on the animation. How come the ‘train / logo’ passes to the far right and then moves back. Odd creative direction.

By: Keith Moody

Keith Moody — Fri, 12 May 2023 18:41:44 +0000

Typographically confusing, juvenile and unimaginative. As for the switch from “Le Shuttle” to “LeShuttle”: seriously???

By: Joseph Hedges

Joseph Hedges — Fri, 12 May 2023 16:21:50 +0000

oh……………………

By: James

James — Fri, 12 May 2023 15:06:15 +0000

Tricky. Love the use of the shape to create the “e” and really like the standard logo. Somehow it manages to embody speed which is really clever. On the other hand, when stretched across signage etc just doesn’t work and becomes very distracting. The use of typography feels very sloppy, with little consideration for legibility.

By: George

George — Thu, 11 May 2023 18:33:14 +0000

Good grief. Does the whole world have to look like a gen z club night?