Comments on: Twitter rebrands to X with “good enough” logo

By: Neil Littman

Neil Littman — Mon, 30 Oct 2023 08:06:50 +0000

A late comment as I realised a fundamental flaw in the re-branding of Twitter and something I have not seen picked up elsewhere. The brand changed to X but any messages sent on this medium are referred to as ‘tweets’ This means the change of name was completely pointless. Not only that, but nearly everywhere the company called X is still referred to as /twitter or formerly twitter. Obviously not working.

By: Peter Higgins

Peter Higgins — Sun, 06 Aug 2023 13:03:44 +0000

Me thinks E Musk has taken a lead from The Rise and Rise of Reginald Perrin

By: Neil Littman

Neil Littman — Tue, 25 Jul 2023 15:56:32 +0000

I am sure there used to be an article in a creative magazine many years ago where they invited designers and agencies to make a hypothetical pitch for a difficult and controversial subject. Think it might be time to revive this initiative. This week the subject will be; ‘Sell me the new Twitter identity and convince me why it is better than the previous design’ I suspect it won’t be easy.

By: Tristan

Tristan — Tue, 25 Jul 2023 03:25:00 +0000

Given the evidence of who is being allowed back on the Twitter platform and Musk’s own right-wing friends in the Tate brothers, Trump et al we know that some near future iteration of the brand is going to resemble the swastika.

By: Matt

Matt — Mon, 24 Jul 2023 23:22:25 +0000

OK – but why such a badly considered and designed X…